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Marketing and Fan Experience Specialist

Apply now Job no: 518383
Work type: Staff
Location: San Luis Obispo
Categories: Unit 9 - CSUEU - Technical Support Services, Athletics, Probationary, Full Time, Marketing/Communications
Position Description

Job Summary

Under the general direction of the Associate AD, External Relations, this position is responsible for the marketing, promotions and fan experience for all sports; contributes to the development and implementation of marketing, game operations and promotional plans to enhance the brand and revenue of Cal Poly Athletics; coordinates fulfillment of business sponsorships with Mustangs Sports Properties; provides oversight of the Mustang Kids Club and community outreach programs; coordinates the marketing and promotion for the Stampede Club; advises and coordinates the spirit group ] and cheerleaders; and coordinates with the Cal Poly Band for performances at Athletics events.  The position works closely with campus groups to enhance student participation in sporting events, and manages the internship program.

Department Summary

The Department of Intercollegiate Athletics sponsors 21 sports at the NCAA Division I level.  All sports compete in the Big West Conference except Football (Big Sky Conference), Wrestling (PAC 12) and Men’s Swimming and Women’s Swimming (MPSF).  Women's NCAA Division I sports programs: basketball, volleyball, beach volleyball, soccer, softball, cross country, indoor track and field, outdoor track and field, swimming and diving, tennis, and golf.  Men's NCAA Division I sports programs: football, basketball, baseball, cross country, golf, swimming and diving, tennis, outdoor track and field, soccer, and wrestling.  Currently, the following eight sports are ticketed: football, men’s basketball, women’s basketball, women’s volleyball, baseball, men’s soccer, women’s soccer and wrestling.

Key Qualifications

  • Working knowledge of and ability to apply standard theories, practices, principles and techniques related to communications in the public affairs, media, marketing, and sports information areas.
  • Knowledge of sales and marketing strategies typically used within intercollegiate athletics.
  • Ability to coordinate media activities in conjunction with athletic events.
  • Working knowledge of copyright and other applicable laws pertaining to publications and the media.
  • Working knowledge of marketing and research techniques and methods. Ability to apply market research to identify communication needs and target audiences.

Education and Experience

Education and Experience:

  • Equivalent to graduation from a four-year college or university and three years of progressively responsible experience in marketing and public relations, or a related field. A graduate degree in a related field may be substituted for one year of the required experience. Additional qualifying experience may be substituted for the required education on a year-for-year basis.

Licenses, Certificates, Credentials:

  • Possession of a valid driver’s license or ability to obtain by date of hire. 


Anticipated Hiring Range: $60,669-$67,945 per year

Classification Range: $42,180 - $76,296 per year

Cal Poly

Known for its Learn by Doing pedagogy, Cal Poly is the flagship of the world-renowned California State University system. Annually recognized as one of the top public universities in the nation, Cal Poly continues to offer an academic curriculum based on learned experience gained through real-world practice. Located in San Luis Obispo, Cal Poly is nestled comfortably among the coastal foothills, minutes from the Pacific Ocean and equidistant to the Bay Area and Los Angeles.

Cal Poly offers a best-in-class benefits program, including health, dental and vision insurance, retirement participation in the Public Employees' Retirement System, and educational benefits for eligible employees. See our benefits website for additional information.  

Diversity Statement

At Cal Poly, we believe that cultivating an environment that embraces and promotes diversity is fundamental to the success of our students, our employees and our community. Bringing people together from different backgrounds, experiences and value systems fosters the innovative and creative thinking that exemplifies Cal Poly's values of free inquiry, cultural and intellectual diversity, mutual respect, civic engagement, and social and environmental responsibility.

Cal Poly's commitment to diversity informs our efforts in recruitment, hiring and retention. Cal Poly is an equal opportunity employer. 

Supplemental Information

Following a conditional offer of employment, a background check (including a criminal records check) must be completed satisfactorily before any candidate may start work with Cal Poly. Failure to satisfactorily complete the background check may result in the withdrawal of the offer of employment. Current employees who are offered positions on campus will be required to undergo a background check for any position where a background check is required by law or that Cal Poly has designated as sensitive.

The person holding this position is considered a 'mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

This position may be "Designated" under California State University's Conflict of Interest Code. This would require the filing of a Statement of Economic Interest on an annual basis and the completion of training within 6 months of assuming office and every 2 years thereafter.

Cal Poly, San Luis Obispo is not a sponsoring agency for staff positions (i.e. H-1B visas).

Positions are posted for a minimum of 14 calendar days.

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